Table of Content:
- Introduction
- Install WordPress and plugins to create a Landing Page design
- Choose the most suitable variant among the Best WordPress Landing Page templates
- MP Personal Portfolio Html5 Templates
- DB Resume - Cv Portofolio Bootstrap Landing page template
- SYNOPSIS - One page resume / CV / VCARD HTML5 Template
- Important Tips for a good Landing Page
- Come Up With an Eye-Catching and Memorable Headline
- Structure Your Content
- Illustrate Your Offer Using High-Quality Visuals
- Style Your CTA Buttons
- Add a Contact Form
- Make Sure Your Landing Page Is Fully-Responsive
- In conclusion
Have you ever needed to start a marketing campaign quickly but did not want to deal with the hassle of building or maintaining your site? If so, you may already be familiar with landing pages. They let you launch that campaign without having to make any changes to your website. Landing pages provide you with the entire capacity and versatility to begin your campaign in a matter of minutes. You may be looking for an opportunity to sell items, create leads, or advertise an event. In this case, your strongest ally is a landing page. However, you need to be competent in producing them. If you are wondering how to create landing page in WordPress , we are here to answer this question.
Install WordPress and plugins to create a Landing Page design
To sell services and products, companies require first-class landing pages. These are online projects that your clients access through paid ad campaigns and search engines. They allow for increasing conversions and generating more revenue for your business.
We are aware that the majority of entrepreneurs and new users do not want to devote hours to mastering their coding skills. Additionally, they do not want to employ a coder for every advertising campaign. For this reason, it is wise to take advantage of the WordPress plugin , which will assist you in the website-building process. These can be Elementor Page Builder , Divi , and others.
Then, it is possible to utilize the pre-built templates as a foundation for your online store. They will enable you to alter different elements as quickly as possible and make them suit your needs. Thanks to their integrated drag-and-drop capabilities, you can make a landing page in WordPress.
Choose the most suitable variant among the Best WordPress Landing Page templates
MP Personal Portfolio Html5 Templates
A modern and creative ready-made solution for such niches as photography, architecture, web development, digital marketing, and others. It has all the essential options to customize an online project according to your liking. In addition to this, you will get a contact form to guarantee everyone can get in touch with the team. Without a doubt, all the content will be available through multiple devices, including desktop and mobile devices.
DB Resume - Cv Portofolio Bootstrap Landing page template
A professionally-looking and engaging template that can grow your business and spread the word about its benefits. A customization process will be effortless since you can edit and update all the components without extensive programming knowledge. It also provides some valuable options, including smooth scrolling and page transitions. Do not forget about a cross-browser-compatible design that makes sure the website will be available through all possible browsers.
SYNOPSIS - One page resume / CV / VCARD HTML5 Template
Synopsis is a beautiful and impressive one-page template that has a rich set of useful options. Its package has a wide range of pre-designed pages, including a portfolio, contacts, and others. You are free to personalize their look and feel by editing colors, fonts, images, and other elements. It is also possible to work with a social media integration that allows connecting with you on various platforms.
If you want to choose from landing page templates (and get more digital assets), you can always subscribe to MonsterONE. Thanks to this subscription, it will be possible to get marvelous items with limitless downloads.
Important Tips for a good Landing Page
Come Up With an Eye-Catching and Memorable Headline
The first thing a guest notices when they arrive at your website is a headline. If it makes a decent first impression, the visitor will remain. If it makes a terrible first impression, they will go. Everything is as easy as pie.
When you start developing powerful headlines, there are a lot of extra factors to take into account. It does not matter whether you are promoting a free version of your app or a discount coupon for a spa center. However, the title will only be successful if it has the following qualities.
- Never use confusing language in a headline or overused analogies. As soon as a visitor arrives on the page, it communicates with them and gets directly to the point
- What brought the visitor to your landing page? For example, it can be Google search or display ads. Anyway, your headline needs to convey the same message. We assure you that visitors will leave if your advertisement offers a “free trial” but your landing page’s title makes no mention of one
- Headlines highlight a product’s advantages and persuade readers that their issue can be resolved
Structure Your Content
Five components make a successful landing page
- A headline that piques readers’ interest
- An image that is highly relevant and appropriate for your audience
- A lead form that is shown above the fold to collect guests’ info
- Action-oriented and appealing CTA
- A message that both educates and persuades your client to fill out your form
Illustrate Your Offer Using High-Quality Visuals
There must be an image, and it must reflect your intended audience. Visuals should show how your customer will feel after receiving your offer and provoke some emotions. Keep in mind that it is better to test multiple variants because some photos could perform better than others.
Style Your CTA Buttons
The call-to-action is one of several factors that stimulate conversion. Thus it is one of the most significant features on your landing page. Use a color that contrasts with other components on the page to ensure that the CTA button stands out. Use an action verb that makes it obvious what you want website visitors to do. For example, it is possible to write “Get It Now”, “Download”, “Sign Up”, “Submit”, “Fill Out the Form”, and other messages.
Add a Contact Form
One of the most common forms on a landing page is the “Contact Us” form. It provides a message area and requests the user’s name, email, and other basic contact information. By allowing users to contact you directly from your website without any further steps, it will be possible to lower the barriers. Your brand will appear more genuine and approachable if you offer a contact form right away.
Make Sure Your Landing Page Is Fully-Responsive
Your landing pages must be fully-responsive to support all viewing experiences. For instance, you do not want your content form to disappear from mobile devices. So, give all of your visitors a chance to convert, regardless of how they are accessing your page.
In conclusion
There are already 1.5 billion active websites online, and this remarkable amount is always growing. There is a big universe out there, for sure. So, business owners must find innovative strategies to draw in new clients. In our opinion, a landing page is an effective marketing strategy. So, if you are trying to answer the question of how to create a landing page in WordPress for free, this post can help you. Furthermore, our promo code “travolgi” provides 7% OFF on premium landing page templates at TemplateMonster.
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